The behavioural economics of parkrun

By Prof Theodore Turocy 

Last week, Stoke Gifford Parish Council voted to institute a £1 per runner charge on the parkrun (http://www.parkrun.org.uk) event held at Little Stoke Park in Bristol, citing, among other factors, the maintenance costs imposed on the park by the 200 or more participants who run, jog, or walk 5km as part of the event each week. This item has been newsworthy, among other reasons, as national policy has an objective of encouraging health and fitness.   Continue reading “The behavioural economics of parkrun”

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